AP Mobile gets bold new look, improves access to local newsJune 25, 2013
The new app (version 6.0 for iOS) has a bold, visual interface that allows for deeper, faster engagement with the app’s rich coverage of breaking news and major stories of continuing interest. In addition, local content from California to Michigan to Connecticut is more easily accessible and customizable from the home screen. Audio news reports from AP also are fully integrated into the new app experience, among other enhanced features.
“AP Mobile was the first app to put all the news -- from global to local -- in one place. This new version makes it easier for users to access high-quality local content as well as the big, enduring stories that they care deeply about,” said Michael Boord, global director of mobile products.
Pam Shermeyer, multimedia and online editor at The Detroit News, said: “Feeding some of our content to AP Mobile, with links back to us, expands our reach to the news consumer who might be interested in our local stories but isn’t a regular visitor to our platforms.”
In addition, the app provides enhanced display for both national and local advertisers.
“The powerful design creates unique, effective advertising opportunities for brands in a way that doesn’t compromise user experience,” Boord said.
AP Mobile is an award-winning multimedia news portal providing anytime access to international, national and local news from more than 1,10o sources. Since its release in 2008, AP Mobile has been downloaded more than 12 million times.
The AP Mobile app is available for free from the App Store on iPad, iPhone and iPod touch at www.iTunes.com/AppStore.
Current users can update to the new version through iTunes on their desktop or via the App Store app. For more information on AP Mobile, visit www.getapmobile.com.
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the Web: www.ap.org.
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The Associated Press
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The Associated Press
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