AP teams with Kwiztek to deliver interactive gamesOct. 30, 2013
The new games will feature footage from AP Archive, the film and video archive of AP and one of the most comprehensive collections in the world, containing more than 1.5 million stories dating back to 1895. AP content will power Kwiztek’s innovative gaming interface, integrating facts and trivia with interstitial ads. The platform offers a number of branding, advertising, marketing, sponsorship, video and social media options for corporate clients.
“We are looking forward to to collaborating with Kwiztek and see it as a powerful opportunity to bring AP’s unparalleled content and brand to the consumer market in a fun and educational capacity,” said Ted Mendelsohn, AP vice president of commercial and digital markets. “AP covers the biggest news and entertainment stories around the globe and is pleased to offer this end-to-end solution for corporations seeking to strengthen their brand identities with their consumers via Kwiztek’s new gaming platform.”
John C. Daldin, managing director of Kwiztek, said: “We are very excited to have the opportunity to work with AP’s extensive footage catalog, which dates back over 100 years. We are well-positioned to power AP’s extraordinary collection of some of the most moving moments in history in a way that has never before been done. We are delighted AP has chosen to work with Kwiztek."
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the Web: www.ap.org.
What began as a “cool idea for a trivia game” gradually developed into a cross platform solution through which any type of “programming” could be integrated and tailored for the audience of its choosing. Kwiztek’ s principal focus has shifted from its original purpose as a game developer to positioning the use of its proprietary “EDU-gaming” engine, which enables the simultaneous multi-channel media-rich delivery of unlimited tailored content to a worldwide user base in any language. Our cross platform solution is strategic to niche high traffic media, entertainment and educational portals, On the Web: www.kwiztek.com.
Erin Madigan White
Sr. Media Relations Manager
The Associated Press
John C. Daldin
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