Frequently Asked Questions
Under Member Choice, AP is expanding its value for newspapers, both in print and online. Coverage is being increased in key target areas of growth, greatly enhancing the ability of newspapers to create custom news reports relevant to their local and niche audiences. Simultaneously, flexible new licensing will enable them to use AP content in wide range of local publications. Here are answers to some questions you may have about Member Choice. If you have additional questions please contact your AP Chief of Bureau.
What
is Member Choice?
Member Choice is the pricing, content and expanded
licensing program launched in January 2009 that simplifies
and broadens member access to AP content. Mindful of the economic
crisis, AP is offering further options for members to reduce
their AP assessments for 2010.
Member Choice combines numerous “wires” that have
been licensed separately, such as expanded sports text and
agate, business, and lifestyles. It offers newspaper members
access to more locally relevant content and more flexible
licensing. The combination of content and licensing changes
make it easier to innovate with specialized publications and
Web content to drive readership and revenues.
Search and other tools in the new delivery system, AP Exchange,
offer opportunities to build highly targeted local news feeds
from the wire.
What changes to AP’s newspaper
services were announced at the April annual meeting?
AP created two levels of Member Choice basic news service
– the text report that every member gets – so
that newspapers have more choices about the amount of national
news coverage they want and added ability to lower costs.
AP also announced rate reductions on all text services, in
light of economic conditions. The amount of reductions any
particular paper sees will vary depending on what news services
it chooses to take. We expect total newspaper assessments
to decrease by almost 20 percent. The impact on rates will
vary widely among members, depending on the choices they make.
Members also will gain options on length of term. They can
continue the current notice period of two years, and receive
a discount, or they can choose one-year terms of service.
The changes take effect Jan. 1, 2010.
What are the new Member
Choice options?
Member Choice Complete, the full service all newspaper members
now receive, will continue. It provides full access to all
of AP’s English language reporting, including all state
reports, full sports agate and coverage, financial markets
reporting, and vertical news reports. Complete comes with
tools for localizing or customizing the report for local interests
or niche publications.
AP will launch Member Choice Limited, a very “light”
text service of just the top national and international news
for papers that have minimal coverage needs or are under financial
constraints.
AP also created optional categories of text news so members
can further adjust content and costs. Members taking Complete
will be able to opt out of any of four categories: Sports,
Lifestyles, Money & Markets or News Analysis. Papers dropping
to Limited service can opt in or add back any of the four
categories.
What about state news, PhotoStream and online services?
Complete subscribers get all state reports. Limited subscribers
get their “home” state report, and will be able
to add others for a fee.
PhotoStream and produced online services are among a menu
of supplemental services that papers choose from to fit local
market needs. No changes are planned in the supplemental services
or their rates. They include AP Online, AP Hosted Custom News,
AP Hosted Sports, Page-ready sports, the Online Video Network,
subscription video products and State News Online. PhotoStream
will continue to include free unlimited access to AP photo
archives.
Can I use Member Choice content
on my Web site?
You can. With Member Choice AP has broadened newspapers’
licenses to allow use of AP content in non-daily, local publications
and Web sites. A selection of AP Member Choice content can
be posted on member Web sites and to Web sites affiliated
with member newspaper Web sites in the local market. Your
AP chief of bureau can provide guidance on the Extended Local
License as well as the Digital Use Agreement, which outlines
how members can use AP content they receives for print newspaper(s)
in approved digital services, such as Web sites and RSS feeds
for its local markets. These provisions will make it easier
for newspapers to innovate with specialized publications and
Web content. The niche-content and expanded licensing offer
opportunities for growth and innovation on the revenue side.
Does Member Choice Complete replace
all my AP services?
AP Complete refers to the English-language text services drawn
from what used to be separate “wires” to which
members could subscribe, such as Limited DataStream, the Financial
Wire, expanded sports coverage, the Race Wire, Snowbird Wire,
Caribbean and LatAM wires and others.
Other AP services fall outside the Member Choice core text
service. These services either offer specialized content,
such as news in Spanish, or provide a package that combines
content and technical solutions with AP news judgment, such
as news produced for turn-key online use. These include Photostream,
Page-Ready Sports, and online products such as Hosted Custom
News, the Online Video Network or AP Hosted Sports. These
remain optional services members can license to best meet
their local market needs.
How
does AP calculate rates?
As a cooperative, AP is required to have
rates that are equitable across the membership, so that any
newspaper of the same size, taking the same content, would
pay the same rate for its basic text service. Rates are calculated
based on print circulation, which is aggregated on a weekly
basis to allow for differences in the number of days a week
each newspaper publishes. Small newspapers pay less than larger
members. Beyond the basic text service, each paper’s
rates depend on what supplemental services it chooses to take.
Full details on each paper’s rate calculations are available
to that member from its local bureau chief.
How
many newspapers have cancelled AP services?
The explanation is complex. To begin with, members
first file a notice of cancellation, which provides a two-year
window before actual services are stopped. So, what has happened
recently is that papers have filed notices of cancellation.
By way of background, over the past two decades, an average
of about 4 percent of newspaper members have cancellation
notices on file for AP basic services at any one time. Many
papers file notices protectively, and then lift them before
services are actually stopped. The number of cancellation
notices now is running at about 14 percent. Any cancellation
notice is cause for concern and we will be working with members
to address the issues that led them to submit it.
Why
does cancellation of AP service require a two-year notice?
From almost its inception, AP members, acting directly
and through the AP board, have determined that members should
provide AP with sufficient advance notice of cancellation
of membership to ensure stable ongoing news gathering and
distribution operations. This directly benefits AP and the
members of the cooperative. That notice period has been two
years.
However, AP has listened to those members who want greater
flexibility in managing AP agreements and effective in January
2010, it will allow one-year notice provisions on basic service
as well as supplemental services. Members who elect to continue
under the long-standing two-year notice requirement will receive
a discount on their assessment.
What
percentage of member content goes into the AP report that's
sold to commercial customers?
AP does not sell member-contributed content to Internet
news providers. The amount of AP content sold to commercial
portals, aggregators and others is consistently exaggerated.
AP sells only AP-originated national and international content
to commercial Internet customers. It is estimated that member
copy makes up about 25 to 50 percent of AP's news reports
on the state level, depending which state is measured. But
those state reports are not available to commercial Internet
customers.
How
does AP feel about newspapers sharing content with each other?
AP understands the benefits of sharing content better
than any other news organization – and in keeping with
the spirit of the cooperative, AP empowers newspapers to set
up their own member-to-member sharing of content via AP Exchange,
a highly versatile and robust platform.
The AP Member Marketplace launched in spring 2008 and more
than 600 members have signed up to participate. The service
allows papers in a state to share text, photos and graphics
with each other. The Marketplace is built into AP’s
Exchange Web site which means editors can see AP content,
syndicated content and now content contributed by members.
Sharing regionally relevant news is an area of great interest
for newspapers in many states and the AP Member Marketplace
now allows for this sharing to take place.
The Marketplace service in Exchange also offers the ability
to send email alerts, to quickly update, correct or kill content,
to store content and publish it at a later date and to see
statistics on how popular one paper’s content is with
other papers in the state. There is no cost for the Marketplace
with a paid membership in The Associated Press.
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