| 09/16/2009
AP Press Release
Internet Broadcasting (IB) and Associated Press content distribution deal delivers creative, flexible solution for AP member news providers on the IB network
Internet Broadcasting, the leading provider of local Web sites, content and advertising revenue solutions to the world's most successful media companies, and The Associated Press have announced a content distribution partnership that provides AP member news organizations on the IB network access to enhanced AP text, photos and video news feeds faster and easier than ever before.
The AP Online product provides AP members in the IB network with more than 350 stories, 40 video clips and hundreds of related images daily, driving increased traffic to IB’s partners’ sites. The partnership has generated significant results since its launch in April 2009, with traffic to AP-sourced content increasing over 70 percent across IB network sites. This page view growth shows the value that consumers get out of this quality content; consumer engagement translates into value for IB’s partners.
“AP is pleased to work with Internet Broadcasting to enhance the value of AP content online by offering an innovative, efficient and flexible workflow solution,” said Dave Gwizdowski, AP’s director, broadcast markets for the Americas. “It is another creative step in our long standing relationship with IB and its AP member news sites.”
The content arrangement gives IB partner sites enhanced depth of national news content complete with full story text, sidebar stories, related video and images. With these elements, IB's national news team compiles complete content packages and publishes them to IB’s partner sites. For example, the AP/IB partnership enhanced the depth of the Michael Jackson coverage in June. Within hours, IB produced an expanded coverage section about Jackson that included dozens of AP stories and videos.
“We are extremely pleased with the quality and the quantity of the content that we get from AP Online,” said Jeff Kimball, chief operating officer of Internet Broadcasting. “The content is at the core of the AP Online product and IB added value by integrating AP Online into our publishing platform, ibPublish. The end result is high quality and timely information that is critical for media companies that need the best in news and verticals that drive revenue.”
AP Online content offers hundreds of daily stories from national and international news to health, entertainment, science, technology and other news. The stories are written and delivered specifically for Web publication and many include AP images and video news clips.
About AP Online
AP Online delivers long form AP stories from around the world directly to AP member Websites. Stories may contain data links to photos, audio clips and video. News items are offered in more than 70 categories and prioritized in the top 10 headlines. We make it easy to integrate AP news content through XML or hosted delivery.
About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. Developed by The Associated Press, AP Mobile is an award-winning multimedia news portal providing anytime access to international, national and local news content from AP and more than 1,000 AP members and other trusted sources. On any given day, more than half the world's population sees news from AP. On the Net: www.ap.org
About Internet Broadcasting
Internet Broadcasting is the leading provider of local Web sites, content and advertising revenue solutions to the world's most successful media companies. Internet Broadcasting operates the leading U.S. local media network on the Internet and builds products, creates content and develops advertising programs that make it easier for publishers and advertisers to reach engaged local audiences in relevant environments. Internet Broadcasting's premier partnerships include CNN, Cox Media Group, Hearst Television, McGraw-Hill Broadcasting, Meredith Broadcasting Group, Morgan-Murphy Media, Post-Newsweek Stations, Scripps and Telemundo among others. For more information, visit http://www.ibsys.com.
Contacts:
AP Online
Lynn Trono
Linden, Alschuler & Kaplan
(212) 899-4743
ltrono@lakpr.com
Internet Broadcasting
Jill Hooper
Vice President of Marketing
(651) 365-4103
jhooper@ibsys.com
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