to Distribute iCircular Editions in its Weekly and Daily Newspaper Clients’ Mobile Sites

July 23, 2012
Email Print Text
Following successful beta pilot, The Associated Press’ iCircular business unit announces first major expansion of its mobile shopping service for smartphone users

An agreement was announced today that will make available The Associated Press’ iCircular service to the more than 1,500 newspaper clients of teamed up with AP to introduce the iCircular HTML5 weekly ad sites as another opportunity for publishers to monetize their growing digital audiences.

Through this collaboration, customers of BLOX Touch5 publisher platform can integrate the digital sales circulars from the nation’s top retailers into their mobile websites and online outlets, extending the traditional preprint distribution onto their digital properties.  

Introduced last September, the iCircular platform is accessible on mobile, tablet and Web devices, making it easy to find and shop for everyday household and personal items that are on sale.

ICircular General Manager and COO Jeff Litvack said: “We look forward to extending this newspaper industry initiative to more community newspapers. The high engagement rates we saw during the pilot phase demonstrate that there is strong interest among community readers to access their circulars digitally.”

“Every newspaper in the country is trying to crack the mobile and tablet markets,” says Marc Wilson, CEO.  “I think it’s the most logical next step for us to enable our customers with a technology solution that can bring the preprint to this marketplace and provide new revenues sources from local retailer establishments.”

Currently, iCircular is in a pilot phase with more than 40 publications and 20 nationwide retailers. For a full list of newspapers and retailers participating in the beta pilot of iCircular, visit The mobile advertising service is expected to come out of beta later this year.  

About iCircular (
iCircular™ bridges the digital gap by delivering the traditional weekly circular where users want and expect to see it -- on their mobile devices within their trusted local news sources, applications and mobile websites. iCircular allows national and local retailers to reach consumers in a fundamentally familiar, yet entirely revolutionary format with seamlessly integrated digital, interactive mobile circulars. iCircular is backed by The Associated Press.

About Town News ( provides state-of-the-art online, publishing and revenue solutions. We work with more than 1,500 news websites, producing more than 1 billion ad impressions, and nearly three quarters of one billion page views monthly. Member newspapers include dailies, weeklies, shoppers and specialty publications from groups and independents in all 50 states and Canada.

About AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the Web:

For more information:

Paul Colford 
Director of AP Media Relations

Marc Wilson

© 2013 The Associated Press. All rights reserved. Terms and conditions apply. See for details.
All contents © copyright 2016 Associated Press. All rights reserved.