The Associated Press to launch all news video in HD May 30April 5, 2012
The launch is the culmination of a phased HD rollout for the AP, which began with entertainment news in November 2011, followed by sports news via its joint venture with Sports News Television (SNTV) in January. The May 30 completion date for all news will happen ahead of the 2012 London Olympics in July and the U.S. presidential election in November.
Forming the largest rollout of HD by any news agency globally, the move to HD is part of AP’s multimillion-dollar investment to transform its entire video business. AP has changed the way it gathers, produces and distributes news to its customers, involving a series of upgrades, including the introduction of over 200 HD cameras, upgraded mobile satellites and enhanced backhaul capabilities to handle the HD signal.
Video news bureaus around the globe have also been upgraded to the latest generation of video editing, compression and transmission technologies. State-of-the-art HD Master Control Rooms (MCR) are being constructed in more than 20 locations including London, New York and Washington.
“We have completely reinvented how the AP delivers video to fit the needs of our customers in the digital age," said AP Senior Vice President Daisy Veerasingham.
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