AP appoints new director of business development for Europe, Middle East, Africa and AsiaMay 15, 2013
Waiting will work with sales leaders to develop new markets, as well as focusing onthe extension of AP content into mobile and emerging digital media in key markets such as the Middle East.
Prior to joining AP, Waiting was Chief of Staff to the Chief Operating Officer and Head of Strategy for the Operations division at the BBC. He drove the development and launch of The Space, a digital arts platform in partnership with Arts Council England and played an integral role in the development of YouView. He has also worked for children's TV producer HIT Entertainment and as a strategy consultant at Burlington and Deloitte.
"In 2010 AP embarked on a two year, multimillion-dollar upgrade of its video business transforming newsgathering, production and distribution to high definition. With this upgrade complete and new platforms such as AP Video Hub enabling us to deliver breaking news to newspapers and digital publishers, we are now looking at the next phase of evolution for AP's business," Veerasingham said. "Waiting's appointment will ensure that we continue to innovate and remain focused on the ever evolving needs of our customers."
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