AP Video–US offers broadcasters cross-platform flexibility, HD qualityJuly 19, 2012
AP Video-US was developed in response to local broadcasters’ need for footage that can be downloaded quickly, edited easily and then adapted for on-air and digital use. Now, through the speed and convenience of Internet delivery, broadcasters can have all the production elements they need (natural sound, B-roll, soundbites and a suggested script) readily available for immediate use. And, because the video is fed cleanly and arrives in loosely edited and unvoiced form, production time is reduced.
“AP Video-US is the result of extensive conversations and research with leading local broadcast groups and represents AP’s expanding commitment to local television,” said Dave Gwizdowski, vice president for AP Broadcast Markets. “Video is now part of our basic and core service. This is a great opportunity for us to showcase AP’s award-winning journalism in a way that greatly benefits our local television members.”
Broadcast members now receive HD video via AP Video-US as part of their AP NewsPower service. There are flexible options to match the needs of other customers.
The launch of AP Video-US is a key component of AP’s expanded offering of high-definition video, still imagery and other content to meet customers’ changing editorial needs.
For more information about AP Video-US, email APVideoUS@ap.org, call 800-527-7234, or visit www.APVideoUS.com.
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