AP kicks off platforms covering college and pro football
Sept. 18, 2012
The Associated Press has launched two new multimedia content packages – for college and pro football – that its member news organizations can brand, embed and localize on their websites.
The new offerings are part of AP's portfolio of topical microsites, called Digital News Experiences, that provide in-depth coverage in a hosted solution with national advertising. AP members can brand and integrate the Digital News Experiences with their own websites and either opt to participate in revenue-sharing on the national advertising or sell the added inventory locally.
AP’s college football microsite is fashioned from the marquee AP Top 25 Poll, which has ranked the top teams for 75 years. The NFL site is built around a new weekly AP Pro32 poll ranking the league’s 32 teams.
The two new football products, complete with social media tools, are written and edited by AP sports staffers. The sites follow similar packages that were devoted to college basketball and the Summer Olympics in London. The Olympics site was carried by 300 AP members.
"AP’s latest microsites allow newspapers and broadcasters to enhance their own football coverage with additional stories, photos, interactives, widgets and depth from AP,” said Jim Kennedy, senior vice president for digital products. “In addition, the AP microsites offer a way for AP members to grow revenue through national or local advertising."
Participating newspapers and broadcasters can integrate their own sports headlines in the presentations, along with the full coverage by AP.
"Our research shows that users often bounce out of local websites after reading about the home team," said Kennedy. "These football sites will provide the full scope of our coverage and keep local readers engaged longer with their hometown brands."
Responsive design ensures that the football platforms will look as good on a tablet browser or smartphone as they will on a desktop.
Kennedy added that AP is committed to expanding its program of smartly designed and versatile white-label websites for a variety of topics where the full breadth and depth of AP's coverage can attract advertisers and expand on what local sites typically offer.
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the Web: www.ap.org
© 2013 The Associated Press. All rights reserved. Terms and conditions apply. See AP.org for details.