The Associated Press appoints Absolutely Wild Visuals as exclusive distributor of its video archive in Australasia

Feb. 28, 2012
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LONDON -- The Associated Press (AP) appoints Absolutely Wild Visuals as the exclusive distributor of its video archive in Australasia.

Sydney-based Absolutely Wild Visuals will combine its natural history library, with the iconic British Movietone archive, together with AP's vast film and video archive creating an unrivaled offering of news, entertainment, sports and wildlife footage spanning the period 1895 to the present day.

Absolutely Wild Visuals will market AP’s archive content in Australia, New Zealand, Singapore, Hong Kong, Thailand, Philippines, Vietnam, Indonesia, Brunei and Malaysia where it plans to secure business from the broadcast, online, educational and corporate markets. For AP the deal forms part of an overall expansion strategy under which it is fast becoming the world's prominent source for buyers of historic and news-related footage.

AP Director of International Archives Alwyn Lindsey said: "The Australasian market is a natural one for AP’s archive content, but to fast-track our business there it makes sense to work with a leading player that already has a strong foothold in that market and one with a reputation for great customer service. Absolutely Wild Visuals ticks all the boxes for us and we're delighted that they'll be marketing our footage in the region."

Matthew Miranda, newly appointed CEO of Absolutely Wild Visuals, added: "AP has arguably the world's finest film and video news archive and we feel that it has huge potential in the Australasian market, especially when combined with the British Movietone and Absolutely Wild Visuals Library. Putting these three incredible collections together completely changes the dynamic of the Australasian news and historic footage market."

About AWV (Absolutely Wild Visuals)
AWV film library is part of production company, Wild Fury Pty Ltd an Australian company owned and managed by Hugh Marks, Veronica Fury and Bettina Dalton. The AWV library is comprised of more than 1 million stock footage shots captured by some of the world’s best filmmakers. The AWV collections include the world-renowned Survival, Hive Studios' 3D Stereoscopic Planets & Dinosaur animations; Ron and Valerie Taylor, Ocean Planet Images, Howard Hall Productions; Tourism Australia, Wild Visuals and more.

About AP Archive
AP Archive is the video footage collection of The Associated Press, with material dating back to the beginning of the 20th century. With an archive of more than 700,000 stories, it is rich in its coverage of events, war and conflict, politics, disasters, environment, culture, social history, human interest, science, entertainment and sport. The collection, updated daily with the global news coverage of AP Television News, and contains footage from many major content partners including ABC News, and China State Television. AP Archive’s website is located at www.aparchive.com.

About The AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the Net: www.ap.org

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