Visit the Auto Racing Digital News Experience site.

Keep up to date with the NASCAR Sprint Cup Series standings.

Learn more about the racing circuit's top drivers on the drivers page.

Throughout the racing season, this edition will help you reach fans with news from NASCAR, IndyCar, Formula One and NHRA. The package includes race-day coverage in text, photos, video and interactives and is designed to supplement any coverage you may already have, keeping fans on your site longer. It includes revenue share or local ad sales opportunities.

How does it work?

  • AP editors curate the best of AP’s articles and photos into attractively designed pages and widgets that you can embed on your site.

  • Each package can be customized with your branding and easily integrated with your site. You can upload your own logo, build your own navigation bar and add analytics code to measure performance. Implementation documentation and customer support are included.

  • Once the site is live, you’ll be able to earn revenue in two different ways: (1) sell your own advertising inventory into the site and keep all revenue from the ads you sell, or; (2) participate in a revenue split with advertising sold by the AP.

What content is included?

AP text, photos and video

  • Race previews, recaps, results features and breaking news.

  • Photo galleries are displayed for all races covered by the AP.

"Under the Hood" blog

  • Unique perspectives from Auto Racing writer Jenna Fryer and other AP writers.

  • Insider’s view from the tracks and events.

  • Regular updates with color and viewpoints about the biggest stories of the day.

Embeddable widgets for your existing web properties

  • Latest NASCAR News

  • Auto Racing photos

  • NASCAR Sprint Cup Schedule

  • NASCAR Sprint Cup Standings    

Schedule and results for all three NASCAR Series:

  • Sprint Cup

  • Nationwide

  • Camping World Truck Series

Destination pages for all NASCAR and IndyCar drivers

Get AP widgets

View the widgets and grab test embed codes. Feel free to try out the widgets and place them on your site. These widgets point to an AP-branded version of the microsite.

Local-area customization

  • You can provide an RSS feed of your own content to include on the homepage. Links go back to the stories on your website.

  • You can also filter AP news by driver, race or other keywords to display in an area on the home page.

  • Select up to five drivers to feature in a "Find Your Driver" area on the home page.

Talk to us

For more information about how AP’s Auto Racing Digital News Experience can help build traffic and revenue for your web site, contact us.

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