The Associated Press launches HD entertainment news

Nov. 11, 2011
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LONDON – The Associated Press today launched its high-definition AP Entertainment news service. This is the first phase of AP’s HD rollout timetable, which will see all news content available in HD by the second quarter of 2012. The move to HD will give customers more choice in how they receive content, both in the traditional broadcast market and on digital platforms.

As part of its multimillion-dollar upgrade, the AP is transforming its video business by switching its entire newsgathering, production and distribution systems to HD, forming the largest rollout of HD by any news agency globally.

AP Global Entertainment Editor Alicia Quarles said: “Delivering AP Entertainment in HD is a major milestone in AP’s video business upgrade. As the leading supplier of global entertainment news, we recognize the appetite in the entertainment industry for HD content – in today’s information-driven world, it is all about choice and getting the content you want, when, where and how you want it.”

AP Entertainment Daily News is a dedicated video service that provides exclusive coverage of celebrities, fashion, awards shows, film premieres, concerts and theater. This includes more than 300 stories per month. AP’s Celebrity Extra, Movies Now, Film File and Entertainment Now are also available to customers in HD.

As well as access to HD content, AP customers will benefit from a higher volume of entertainment stories on weekends – customers now have access to an extra 50 minutes’ worth of weekly entertainment video.

The launch of AP Entertainment in HD will be followed by sports news via its joint venture with Sports News Television (SNTV) on Jan. 16, 2012. The completion date for AP’s main breaking news service will be the second quarter of 2012 in time for the London Olympics in July and the U.S. presidential elections in November.

AP’s video business transformation program

HD delivery forms a key part of an 18-month transformation of AP’s video business. The move to HD will see the AP change the way it gathers, produces and distributes news to its customers, involving a series of upgrades, including the introduction of more than 200 HD cameras, upgraded mobile satellites and enhanced backhaul capabilities to handle the HD signal. Video news bureaus around the globe have also been upgraded to the latest generation of video editing, compression and transmission technologies and state-of-the-art HD Master Control Rooms (MCR) are being constructed in more than 20 locations including London, New York and Washington. The AP’s extensive video archive will also be transformed to accommodate HD with customers able to download broadcast quality and HD footage from its website.

About The AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. On the net:

Paul Colford, Director of AP Media Relations, 212.621.1720
Jack Stokes, AP Media Relations Manager, 212.621.1720

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