AP launches World Cup wire in English and SpanishDec. 5, 2013
The 2014 FIFA World Cup run-up kicks off on Dec. 6, with the draw in the Brazilian Atlantic coastal resort of Costa Do Sauipe, near Salvador. The draw will set up the group play portion of the tournament and AP will be there to cover the selections and reactions. The World Cup runs from June 12 - July 13 at 12 sites across Brazil.
The draw also will inaugurate the AP World Cup Wire. The new wire is available in both English and Spanish and is similar in design to AP’s popular global Olympics wires, which present AP Olympics-related coverage in a single feed. It is available as part of a package of World Cup content that can include AP photography and video.
The AP World Cup Wire enables new and existing customers to access all soccer coverage -- from matches and reaction to country and event-related news -- in one convenient place. Content will include entertainment, business, sports and general news related to the tournament.
“We're always looking for ways to make our journalism more useful to customers. Based on the success of our global Olympics wires and feedback from subscribers, development of a World Cup wire was a logical extension of those efforts," said Lou Ferrara, the AP vice president and managing editor overseeing sports and special events. "AP has been covering the World Cup from its start in Uruguay in 1930, and the World Cup in Brazil is going to be the largest and probably most-watched in history."
The new feed will be available through the duration of the tournament.
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