New AP Images platform improves search, functionality
May 7, 2013
The new platform for AP Images, AP’s commercial photo unit, can be found at www.apimages.com. It offers quicker search speed with type-ahead functionality, infinite scrolling, curated collections and an elegant design with image rollovers and larger thumbnails providing users with a much improved experience. It also makes image downloads faster, sharing photos simpler and a user's workflow more efficient with the ability to tag images with multiple project names.
“This platform makes it easier for our customers to capitalize on our broad distribution network and extensive collection of imagery,” said Fernando Ferre, vice president of AP Images. “We have listened to feedback from our clients and redesigned our user experience to include more of what they are looking for when searching for, purchasing and using our content.”
Ferre added: “Our new storefront also enables us to market our comprehensive offering in new ways and to target and convert new customers. We’re very excited about this critical milestone for our photo business.”
In recent months, AP Images has announced agreements with several creative image companies, renewed its exclusive contract with the National Football League to provide NFL photos for commercial purposes and launched Invision photo agency to meet the needs of entertainment clients.
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